Bronzeville · Black-owned

Twelve thousand square feet of hair, and somebody who knows which aisle it’s on.

Two floors on 35th Street. Products, tools and makeup downstairs. Braiding hair and wigs upstairs. 4.4 stars across 371 Google reviews — and when a customer asked for a bell at the hair counter, we put one in.

Call (312) 877-5717 Get directions

Mon–Sat 9–8 · Sun 10–4 315 E 35th St, Chicago IL 60616

The Urban Beautique storefront at 315 East 35th Street, its gold and purple script sign above windows full of hair posters.

4.4 out of 5Our Google rating, across 371 reviews.

12,000Square feet of selling floor, across two levels.

2Floors. Products downstairs, hair and wigs upstairs.

7Days a week. Mon–Sat 9–8, Sunday 10–4.

Door to register

What actually happens when you walk in.

A beauty supply run goes wrong the same four ways: you can’t find the aisle, they don’t have your color, there is nobody to ask, and you lose forty minutes. Here is how the store answers each one, in the order you meet them.

The ground floor

Everything except hair is on the first level — makeup, clothing, hair tools, hair care and skin. Five sections, so you know which way to walk before you’re through the door, and aisles wide enough for two people to stop and talk without blocking anybody.

The braid wall

More braiding hair than most stores have the floor to hold — FreeTress, Shake-N-Go and Outre X-Pression, hanging where you can reach them, in the colors and lengths smaller stores stop at.

The doorbells

The second floor is hair and wigs, exclusively — let someone at the front counter know you’re heading up. There are doorbells at the hair counters and at the wig section, so you ring for help instead of hunting for somebody to ask.

Straight to the aisle

Tell us what you came for and you get the aisle, the section and the shelf. Most people are in and out inside fifteen minutes — not the forty you were bracing for.

A long aisle inside Urban Beautique lined floor to ceiling with packs of hair extensions under bright lights.

Inside, looking down the hair aisle

The floor

Big enough that the brand you want is still on the hook.

Twelve thousand square feet is not a boast. It is the reason the color and the length you came for are still hanging there on a Saturday afternoon, instead of sold out with a rain check.

Braiding hair, crochet and twist styles across a full wall
Human hair and wigs on the second floor
Hair care, tools, makeup, skin and clothing on the first
In-store pickup — call ahead and we’ll have it at the counter

Packs of FreeTress crochet braid in Cocoa Curl and Water Wave hang beside Outre X-Pression Twisted Up and Passion Bohemian Feed Twist on the rack.

The braid wall, upstairs at 315 East 35th.

Storefront windows filled with posters for Brazilian Boutique, Swiss X and Arana hair, beneath the gold and purple Urban Beautique sign.

The windows on 35th, brands and all

Brands on the rack

Names you already buy, where you can read the pack.

Stock moves fast on a wall this size. Call before you drive and we’ll check the shelf for you.

FreeTress Braid — Crochet, Cocoa Curl, Water Wave, Junior
Outre X-Pression — Twisted Up, Passion Bohemian Feed Twist 22″
Shake-N-Go
Brazilian Boutique, Swiss X, Arana

Store directory

Know which floor you’re headed to before you walk in.

Both levels, section by section. For current pricing and availability, call (312) 877-5717.

First floor

Hair careShampoo, conditioner, treatments, maintenance

Hair toolsDryers, irons, combs, brushes, accessories

MakeupFull cosmetics selection

SkinSkin care and body

ClothingApparel and accessories

Second floor

Braiding hairOur biggest wall — colors and lengths in stock

CrochetFreeTress crochet, Cocoa Curl, Water Wave

TwistsPassion twist, Passion Bohemian Feed Twist 22″

WigsA whole floor of styles and colors, staffed at the counter

Human hairExtensions and bundles

Heading upstairs? Tell someone at the front counter first. There are doorbells at the hair counters and the wig section — ring one and somebody comes.

The store

What it looks like when you get there.

The block, the windows and the aisles you’ll be walking.

The Urban Beautique building on the corner of 35th Street, gold script sign on white brick, with a painted mural of a woman with braids on the side wall. — The corner at 35th, mural and all

A long stretch of Urban Beautique window posters along the sidewalk with a bright yellow OPEN NOW banner. — Open sign on the block

Reviews

What people say once they get home.

4.4 stars across 371 Google reviews. Every one of them public, under a real name.

5 ★266

4 ★57

3 ★18

2 ★6

1 ★24

“So glad this store exists! Sometimes, you want to see hair and products in person instead of shopping online. The first floor has ALL the products you would need to do your hair or supply your salon. The 2nd floor has hair in a variety of styles & colors.”

Kat GoodmanGoogle review · Local Guide

“The hair and hair product selection here is MASSIVE, and I'm here for it… I was in and out [of] there in 15 minutes; had I not gotten distracted, it would have been 5–10 minutes, as the employees directed me to the exact aisle where my wanted product was.”

Tyga M.Yelp review · Elite

“I had an amazing experience here! The customer service is top-notch. I walked in unsure of exactly what I wanted, but the staff—especially the guy at the wig counter upstairs—was incredibly helpful and personable.”

Hannah LinGoogle review · Local Guide

“The first floor has makeup, clothing, hair tools, hair care etc. While upstairs has its own shrine dedicated to hair and wigs exclusively. The aisles are nice and WIDE so multiple customers can stop and parlay.”

Janeya E.Yelp review

“Great Prices and Service ! Ive gone here a couple of times ! Love the store ! They have everything ! Always clean and black owned !”

Christi LoveGoogle review

“Just discovered this beauty supply and they will get all my business. Nice friendly staff, returns with the receipt and not touched and black owned!”

Ja'Neane M.Yelp review

Read all 371 reviews on Google →

Visit

315 East 35th Street,
Bronzeville.

Hours

Monday9:00 AM – 8:00 PM

Tuesday9:00 AM – 8:00 PM

Wednesday9:00 AM – 8:00 PM

Thursday9:00 AM – 8:00 PM

Friday9:00 AM – 8:00 PM

Saturday9:00 AM – 8:00 PM

Sunday10:00 AM – 4:00 PM

Holiday hours can change. Call ahead if you’re making a special trip.

Getting here

Urban Beautique
315 E 35th St
Chicago, IL 60616
(312) 877-5717

On 35th between State and Michigan, in the Douglas / Bronzeville community area. The 35th–Bronzeville–IIT stop on the CTA Green Line is a short walk west along 35th.

Call the store Open in Maps

Wheelchair accessible In-store pickup Apple Pay Credit cards Gender-neutral restrooms Bike parking

The second floor is up a staircase. If you need a hand, ask at the front counter.

Common questions

Before you drive over.

What are Urban Beautique's hours?

Monday through Saturday, 9:00 AM to 8:00 PM. Sunday, 10:00 AM to 4:00 PM. Holiday hours can change — call (312) 877-5717 if you’re making a special trip.

Where is Urban Beautique in Bronzeville?

315 E 35th St, Chicago, IL 60616 — on 35th Street between State and Michigan, in the Douglas community area that most people call Bronzeville. The CTA Green Line's 35th–Bronzeville–IIT station is a short walk west along 35th.

Is Urban Beautique Black-owned?

Yes. We’re a Black-owned beauty supply store, serving Bronzeville from 35th Street.

What braiding hair and crochet brands do you carry?

It sounds like you’ve driven over for a color before and left without it. We carry FreeTress Braid — Crochet, Cocoa Curl, Water Wave and Junior — along with Shake-N-Go and Outre X-Pression, including Twisted Up and Passion Bohemian Feed Twist 22″. You’ll also find Brazilian Boutique, Swiss X and Arana. Stock moves — call (312) 877-5717 and we’ll check the shelf before you drive.

What if I don’t know exactly what I need?

A lot of people feel funny about walking in without the right words for it. Most have found that describing the style you’re going for — the look, the length, the color — is enough to get pointed to the right aisle. That is what the counter is for, and there are doorbells at the hair counters and at the wig section if you’d rather ring than hunt.

Where are the wigs?

Upstairs. The second floor is hair and wigs; the first floor holds makeup, clothing, hair tools and hair care. Let someone at the front counter know you’re heading up. There are doorbells at the hair counters and at the wig section — ring one and somebody comes.

How big is the store?

Twelve thousand square feet across two levels. It is the reason we can hold the colors and lengths smaller stores run out of.

Is the store wheelchair accessible?

We’re wheelchair accessible and have gender-neutral restrooms. The second floor, where the hair and wigs are, is up a staircase — if you need a hand, ask at the front counter.

Can I pay with Apple Pay?

Yes. We take Apple Pay and all major credit cards.

Can I hold something or pick it up in store?

We offer in-store shopping and in-store pickup. Call (312) 877-5717 and we’ll tell you what we can set aside for you today.

One phone call

Call first. Name what you want. Then drive over once.

Somebody at the counter can tell you whether it’s on the shelf, which floor it’s on and which aisle. That is the whole difference between a fifteen-minute trip and a wasted afternoon. Would it be unreasonable to check before you drive?

Call the store Directions to 35th Street

315 E 35th St, Bronzeville (312) 877-5717

Open Monday to Saturday, 9 AM to 8 PM. Sunday, 10 AM to 4 PM.